Brand guidance

Use this site as a high-level overview of the Lucid brand and available resources. Questions? Please go to #brand-creative on Slack (Lucid employees) or email (all other inquiries).

View the brand book

Brand book

This document is an integral part of maintaining cohesion across the Lucid brand attributes, messaging, and visual identity. It serves as the primary guideline and standard for anybody involved with the brand's internal strategy, messaging, and visuals.

View the brand book


Please refer to the brand book for proper logo usage.

Download Lucid logos here. 

Download Lucidspark logos here.

Download Lucidchart logos here.

Download Lucidscale logos here.

Quick links

Please refer to the brand book for proper usage.

View the Lucid brand book

View the brand book

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