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Nick Rico

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About the author

Nick leads all aspects of customer acquisition at Lucid, including demand and lead generation, as well as CRM efforts and performance marketing channels. In his 15-year career, he has brought his experience in customer marketing, financial planning, and pricing analysis to top SaaS technology firms such as Ancestry, Adobe, and Omniture, as well as multinational conglomerates such as G.E. Nick holds a B.S. in corporate finance from the University of Utah and an MBA from Westminster College.

About Lucid

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Its products include the Lucid Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. The Lucid Visual Collaboration Suite, combined with powerful accelerators for cloud and process transformation, empowers organizations to streamline work, foster alignment, and drive business transformation at scale. airfocus, an AI-powered product management and roadmapping platform, extends these capabilities by helping teams prioritize work, define product strategy, and align execution with business goals. The most used work acceleration platform by the Fortune 500, Lucid's solutions are trusted by more than 100 million users across enterprises worldwide, including Google, GE, and NBC Universal. Lucid partners with leaders such as Google, Atlassian, and Microsoft, and has received numerous awards for its products, growth, and workplace culture.

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