Customer problem statement template
*For all Lucid plan types
Empathize with customers in no time. This template provides the framework for a customer problem statementâget input from your team and fill in the blanks to define the problem that your product or service is trying to solve.
What is a problem statement?
In the design thinking process, you put yourself into the shoes of your customer and seek to understand what they want, need, think and feel. This helps you create a product that actually works for them.
During this process, youâll create a customer problem statement, also referred to as a product problem statement. This sentence encapsulates what a theoretical customer needs, what obstacles they face, and how they feel about those obstacles. As you write this statement, youâll need to be as specific as possible, so practice empathy and use the best customer data you have. This will help you fully understand your customers.
Why use customer problem statement templates
If you donât put a lot of thought into your customer problem statement, youâll likely end up with a surface-level sentence that doesnât help you move forward. However, this customer problem statement example helps you ask targeted questions that elicit specific answers.
When youâre thoughtful and thorough, this statement sample template should provide insight into your customer that helps teams across the business align around a shared vision. Once you craft a meaningful customer problem statement, youâll have a better idea of how to give your customers solutions.
How to create a problem statement using Lucidsparkâs customer statement template
Go through the issue statement template from left to right with your team. Start with the first box, which describes the specific type of customer you have in mind, and add your thoughts with sticky notes. If you donât have your customer personas defined, check out our blog on creating user personas to help you fill this section in.
Next, youâll fill in the section on what the customer is trying to accomplish. This section should be reasonably straightforward, but the next two are trickier: you need to write in what obstacles this customer faces in accomplishing their goal and what causes those obstacles. Lastly, estimate how your customer feels about these barriers.
Collaborate with your team to make sure you donât miss anythingâtheyâll know things about your customersâ experiences that you donât. When youâre done crafting your customer problem statement, youâre ready to start brainstorming solutions.
