Customer journey mapping in Lucidspark (includes a free course!)

Reading time: about 1 min

Topics:

Product development

This article is just a sampling of our “Customer journey mapping course.” Access the entire course in Lucid Training Labs to view video training and other tools that will help you master customer journey mapping tools.

What is customer journey mapping?

A customer journey map visualizes your customer’s experience with your brand, typically from the awareness stage to the loyalty and advocacy stage. Each step of the journey has its own needs, wants, and feelings, and it is your responsibility as a brand to address them. Being able to map your customers’ journey helps everyone better empathize with customers and, in turn, create a better experience for them.

Customer journey mapping template in Lucidspark

Templates can help you create consistency for the entire process of creating a customer journey map. And, of course, we’ll provide one for you in the course. You’ll be able to:

List the different categories you’ll want information about
Interview your customer and take notes about their experiences with your product
Gather the same information from each customer.

Synthesis

After you interview your customer, you can organize your findings and ideate possible solutions in Lucidspark. The template will help you gain insights as you complete this process, and you can add sticky notes, vote on possible features, and even brainstorm solutions, all in-app.

Compare possible solutions with your template/journey map and decide what best addresses the customer's points.
Confidently move forward with a decision, knowing you’ve done your due diligence to provide your customers with a positive experience.

Sign up for the course to access the rest of the material and a free customer journey mapping template to try for yourself!

Go now

About Lucid

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Its products include the Lucid Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. The Lucid Visual Collaboration Suite, combined with powerful accelerators for business agility, cloud, and process transformation, empowers organizations to streamline work, foster alignment, and drive business transformation at scale. airfocus, an AI-powered product management and roadmapping platform, extends these capabilities by helping teams prioritize work, define product strategy, and align execution with business goals. The most used work acceleration platform by the Fortune 500, Lucid's solutions are trusted by more than 100 million users across enterprises worldwide, including Google, GE, and NBC Universal. Lucid partners with leaders such as Google, Atlassian, and Microsoft, and has received numerous awards for its products, growth, and workplace culture.

How to create a customer journey map
Learn how to create a customer journey map to understand and optimize your customers’ journeys with your brand so that they want to make a return trip and tell all their friends about their experience.
Obtaining and understanding Voice of the Customer
Read on to learn what Voice of the Customer (VoC) is, why it matters to businesses, and how you can best gather this important data.
Customer journey maps and IT
In this article we will discuss IT’s role in helping your company leverage existing and emerging technologies so you can more effectively map your customer journeys and create rich and meaningful customer experiences.
The 5 customer journey stages
Dive into the five stages customers go through as they interact with your touchpoints before buying your product.