Value proposition canvas example

This template works on the following products:

Lucidspark logo
Use this template

*For all Lucid plan types

Visualize the value you can provide customers by filling out this value proposition canvas. Align customers' goals, potential pains, and expected gains with what your product or service provides to achieve product-market fit.

Visualize the value you can provide customers by filling out this value proposition canvas. Align customers' goals, potential pains, and expected gains with what your product or service provides to achieve product-market fit.

BYU Marriott School of Business Experience Design and Management (ExDM) Department

Related templates

Go to Compare map template

Compare map

Used with:

Go to Compare map template

Go to Circle map template

Circle map

Used with:

Go to Circle map template

Go to Crazy eight brainstorm template

Crazy eight brainstorm

Used with:

Go to Crazy eight brainstorm template

Get Started

  • Enterprise
  • Contact Sales
  • Pricing
PrivacyLegalCookie privacy choicesCookie policy
  • linkedin
  • twitter
  • instagram
  • facebook
  • youtube
  • glassdoor
  • tiktok

© 2025 Lucid Software Inc.