Empathy map online

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Deliver a flawless customer experience with an online empathy map

Explore every pain point, thought, and feeling

Make sure that your customers have a positive experience with your business, product, or service. Empathy mapping starts with four quadrants outlining what your customer says, thinks, does, and feels. By documenting customer behaviors, you and your team can identify user pain points, build consensus on customer needs, and work towards solutions. Use Lucidspark to help your team visualize where your customer is coming from and stay aligned on what you need to do to improve.

Start empathy mapping instantly

Begin your empathy map online from scratch or by dragging out an empathy map template onto your Lucidspark board. With infinite space to fill with your insights and findings, your board can house all the information your team needs and more. Add freehand drawings, images, sticky notes, and even additional customer insight templates—such as a customer journey map—to continue building out the best experience possible for your user. 

Collaborate easily with empathy mapping software

Make sure your entire team is aligned on your customer’s experience by sharing insights and feedback in real time. Use comments, @mentions, live voting, and in-product chat to communicate with your team and identify what improvements you want to tackle as you move forward. Set each collaborator’s updates apart with Collaborator Colors, or follow individual collaborators to stay updated on their edits. Our empathy map tool updates all of your contributions instantly, so you’re never behind, no matter where you’re working from. 

Streamline your workflow with powerful integrations

Stay connected to the apps your team loves by integrating your empathy map with today’s most powerful platforms. Export your online empathy map to Google Drive to make it even easier to access, edit, and share your findings. Your work stays synced automatically, so you’ll never lose it. Insert your diagram into your team Slack channel, where you can jump-start your next brainstorming session. Export your work to and from Lucidchart to use Lucid’s entire suite of creative and collaborative solutions.

Lucidspark feature highlights

Facilitator Tools

Keep your brainstorming session and your team on track with features like take the lead and timer.

Lucidspark feature highlights

Keep your brainstorming session and your team on track with features like take the lead and timer.

Explore our templates

Getting started in Lucidspark

Follow along with this video tutorial and learn how to kick-start creativity in Lucidspark.

Why teams choose Lucidspark

As a virtual whiteboarding application, Lucidspark’s infinite canvas enables teams to move seamlessly from ideation to planning and building.

Why Teams Choose Lucid

Collaboration. Bring teams together side by side on a shared canvas from anywhere in the world.

Alignment. Build transparency and shared understanding of how a team or company works.

Large-scale change. Increase visibility, standardization, and knowledge sharing across your entire org.

End-to-end workflows. Upgrade to the Lucid Suite for a complete, connected visual collaboration solution.

How to create an empathy map in Lucidspark in 5 steps

Lucidspark additional resources

Frequently asked questions about our empathy map creator

Everything you need to whiteboard online

In addition to our online whiteboard tools, Lucidspark offers support and training resources to help you ideate, plan, and build with your team.

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