Empathy map online

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Deliver a flawless customer experience with an online empathy map

Explore every pain point, thought, and feeling

Make sure that your customers have a positive experience with your business, product, or service. Empathy mapping starts with four quadrants outlining what your customer says, thinks, does, and feels. By documenting customer behaviors, you and your team can identify user pain points, build consensus on customer needs, and work towards solutions. Use Lucidspark to help your team visualize where your customer is coming from and stay aligned on what you need to do to improve.

Start empathy mapping instantly

Begin your empathy map online from scratch or by dragging out an empathy map template onto your Lucidspark board. With infinite space to fill with your insights and findings, your board can house all the information your team needs and more. Add freehand drawings, images, sticky notes, and even additional customer insight templates—such as a customer journey map—to continue building out the best experience possible for your user.

Collaborate easily with empathy mapping software

Make sure your entire team is aligned on your customer’s experience by sharing insights and feedback in real time. Use comments, @mentions, live voting, and in-product chat to communicate with your team and identify what improvements you want to tackle as you move forward. Set each collaborator’s updates apart with Collaborator Colors, or follow individual collaborators to stay updated on their edits. Our empathy map tool updates all of your contributions instantly, so you’re never behind, no matter where you’re working from.

Streamline your workflow with powerful integrations

Stay connected to the apps your team loves by integrating your empathy map with today’s most powerful platforms. Export your online empathy map to Google Drive to make it even easier to access, edit, and share your findings. Your work stays synced automatically, so you’ll never lose it. Insert your diagram into your team Slack channel, where you can jump-start your next brainstorming session. Export your work to and from Lucidchart to use Lucid’s entire suite of creative and collaborative solutions.

Lucidspark feature highlights

Facilitator Tools

Keep your brainstorming session and your team on track with features like take the lead and timer.

Dynamic Tables

Organize ideas to derive meaning and insights, plan work visually, and take action more quickly.

Embedded links

Embed your Lucidspark boards in external documents (and vice versa) to consolidate project info.

Comment, chat, react

Make it easy for the whole team to collaborate and communicate about ideas surfaced on your whiteboard.

Breakout boards

Create breakout boards to divide a large group into smaller groups for activities or discussions.

Visual Activities

Empower informed decision-making with interactive activities that make feedback actionable.

Timelines

Create Timelines to show past events or future plans. Add details such as status, assignee, or estimate.

Lucidspark feature highlights

Keep your brainstorming session and your team on track with features like take the lead and timer.

Explore our templates

Customer journey map

Go to Customer journey map template

User story map

Go to User story map template

User persona

Go to User persona template

Getting started in Lucidspark

Follow along with this video tutorial and learn how to kick-start creativity in Lucidspark.

Why teams choose Lucidspark

As a virtual whiteboarding application, Lucidspark’s infinite canvas enables teams to move seamlessly from ideation to planning and building.

Collaboration. Bring teams together side by side on a shared canvas from anywhere in the world.

Alignment. Build transparency and shared understanding of how a team or company works.

Large-scale change. Increase visibility, standardization, and knowledge sharing across your entire org.

End-to-end workflows. Upgrade to the Lucid Suite for a complete, connected visual collaboration solution.

How to create an empathy map in Lucidspark in 5 steps

1. Compile your research

Get together all the relevant research data you have on your customers. This could include interviews, survey data, or customer journey maps.

2. Start empathy mapping

Begin your visual with an empathy map template---or add four containers to your board and label them “Says,” “Thinks,” “Does,” and “Feels.”

3. Address customer pains and gains

Add two sections for customer pain points (a.k.a. problems they want solved) and customer gains, or possible solutions to these problems.

4. List questions and brainstorm answers

Make a list of specific questions for each section of your empathy map. Brainstorm ideas for each section of your map together with your team.

5. Finalize and share your empathy map

Review the final version of your map and have your participants add their two cents on the experience. Ask them if it changed their view of your business, product, or service.

Lucidspark additional resources

Lucid Training Labs

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Lucid Community

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Help center

Find detailed articles with step-by-step instructions for using specific Lucid features.

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Lucidspark tutorials

Go to the Lucidspark tutorials playlist on YouTube for video training on various topics.

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Collaborate with AI

Get an overview of Lucidspark’s AI functionality and find additional resources.

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Lucid blog

Explore tips for optimizing collaboration, aligning teams, and driving initiatives in Lucidspark.

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Lucidspark pricing

Create a free account and compare options for paid Individual, Team, or Enterprise plans.

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Frequently asked questions about our empathy map creator

Are there templates to help me get started?

Yes! Lucidspark has a library of templates to inspire your work and save you time. Start out by choosing and customizing a template or build your map from scratch with a blank canvas.

How do I share my board?

Share your board with your team via Slack, email, or shareable link. Just click “Share” in the top-right corner of your board and select editing permissions for your team members.

Can I use a Mac or PC?

Yes! Lucidspark works on any browser, device, or operating system. You can collaborate in real time with users on a Mac, PC, or Linux—no download necessary!

Can I use Lucidspark with Lucidchart?

Lucidspark integrates directly with Lucidchart, so you can export Lucidspark boards into Lucidchart for final touches—or import Lucidchart visuals to Lucidspark when it’s time for additional ideation.

Everything you need to whiteboard online

In addition to our online whiteboard tools, Lucidspark offers support and training resources to help you ideate, plan, and build with your team.

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